Augmenting intelligence in influencer marketing – CognitiveBusiness

Influencer marketing is arguably the most sought after form of marketing that exists today. If you're a brand marketer who is looking to quickly spread a message about your brand and start a viral conversation, there is no better way to do it than through influencer marketing. Though this form of social marketing is relatively new, the way that it's been done, until recently, has been highly inefficient. AI, or cognitive computing, has a crucial role to play here. When influencer marketing burst onto the scene a few years back, it caught the attention of talent agencies, as well as upstart influencer agencies, that looked to wrangle up the most impressive stable of influencer talent that they could.