Beware fake IDs! Artificial Intelligence can now spot fake online reviews

Nowadays, you see a lot of user reviews of products and services on sites such as TripAdvisor, Yelp and Amazon. Most of the people read these peer reviews and trust what they see without knowing that not all of them are legitimate. Some of the reviews are fake. In fact, up to 40 per cent of users decide to make a purchase based on only a couple of reviews and great reviews make people spend 30 per cent more on their purchases. To combat this, an artificial intelligence (AI) system has been developed by the scientists that can identify machine-generated fake reviews on online e-commerce websites.