iPhone design guru and OpenAI chief promise an AI device revolution

Everything over the last 30 years, according to Sir Jony Ive, has led to this moment: a partnership between the iPhone designer and the developer of ChatGPT. Ive has sold his hardware startup, io, to OpenAI and will take on creative and design leadership across the merged businesses. "I have a growing sense that everything I have learned over the last 30 years has led me to this place, to this moment," he says in a video announcing the 6.4bn ( 4.8bn) deal. The main aim will be to move on from Ive's signature achievement designing Apple's most successful product, as well as the iPod, iPad and Apple Watch. The British-born designer has already developed a prototype io device, and one of its users is OpenAI's chief executive, Sam Altman.