Deepfake detection service Loti AI expands access to all users - for free

With the rise of AI-generated hyper-realistic visual and audio deepfakes on the internet, prominent public figures and celebrities have raised concerns about how their likenesses are used without their consent to produce content. Loti AI, a deepfake detection firm, entered the scene in 2022 to help safeguard and protect public figures against AI-generated content and has now expanded its services. On Wednesday, Loti AI announced that its "human-first" likeness protection technology will be available to all users. Previously only offered to public figures and celebrities, the company will now provide tools to anyone interested in protecting their digital reputation. Deepfakes are videos, speech, or images in which the actor or action is not real but created by AI, making distinguishing between real and fake content challenging.