The Sales Conversation Science Manifesto by Gong.IO

In the Gong Research Labs series, we publish data from analyzing sales calls with natural language processing and AI. Think back to the mid-to-late 1990s. The status quo for the Internet marketer back then was one of guesswork. Marketing analytics technology had not yet emerged in a meaningful way as a tool-of-the-trade, so marketers would create and run their online campaigns, and simply hope they worked. Today, that would be unheard of.