Is AI taking over your job? Or are you just handing it over?

As awareness of the capabilities of Artificial Intelligence (AI) increases, workers in all roles and all industry sectors are being prompted to ask themselves a scary-sounding question: could AI take over your job? It's a question that's usually asked from a position of fear, with the assumption that our potential replacement by an algorithm is something almost completely outside of our control. Individual human beings are usually portrayed as sitting ducks, helpless before the inevitable disruption, fretting as we study predictions of the future and try to figure out if our role will be left standing at the end of it all. It can feel like a particularly urgent question when you work in marketing. Our industry is a committed early adopter and the speed with which automation and data-driven decision-making has moved into the marketing mainstream is quite breathtaking.