From Star Wars to Marvel, licensed video games are becoming more ambitious. Here's why.

Washington Post - Technology News 

Rather than forcing a game development team to use certain assets from the Marvel Cinematic Universe or from the original looks of the comics, for example, those have now become open discussions for what fits best for each game. This gave Insomniac Games, the developer behind "Marvel's Spider-Man" and "Miles Morales," the freedom to design their own Spider-Man suits, and Crystal Dynamics, who made "Marvel's Avengers," the choice to place Ms. Marvel (also known as Kamala Khan) front-and-center in the story. But Marvel is more strict about principles relating to their worlds and characters. Among the most important for Spider-Man is that he does not kill.