Google's data-driven approach to superior user experience, revisited

When Google first came on the scene in the late 1990s, Internet search engines were a dime a dozen, and the space was led by the likes of AltaVista, Yahoo and Lycos. But Google seemed to understand something a little more intuitively than the others, which propelled them ahead. Users wanted speed, simplicity and elegance in their searches. So what can the company that mastered the art and science of UX all the way to the top of the global business world tell us about UX these days? Appcue's Ty Magnin recently took an informative walk-through of Alphabet/Google's "HEART" approach to managing and providing a superior user experience.