Big Data and Machine Learning

Gary Angel, Principal, Advisory Services, Advanced Analytics - Digital Analytics, EY, Digital Analytics Center of Excellence Considered one of the leading digital measurement experts in the world, Gary leads EY's Digital Analyt... With machine learning you just dump all your data into a fancy algorithm and everything gets sorted out. Analysts will tell you that they typically spend about 4/5s of a project munging data not analyzing it. And that percentage doesn't necessarily change when it comes to machine learning. To get big data and machine learning right it's critical to understand what type of analysis fits your data.