Amazon Echo, Google Home Installed Base Hits 50 Million; Apple Has 6% Market Share, Report Says

The U.S. installed base of smart speakers has hit 50 million, according to a new report released today by research group CIRP. Amazon invented this market in 2015 and still has a majority market share: 70%, according to the study. Google, however, which has seen sales leadership in some quarters, has 24% market share. And Apple, which launched HomePod earlier this year, now has 6% of the market, according to CIRP. One caveat: the CIRP study is small, only 500 households.