The Machines Aren't Coming, They're Already Here Overit

This past Monday, our team had a chance to visit The Inbounder 2017 conference in New York City. The event featured great speakers, valuable takeaways, and an awesome after-hours event sponsored by SEMRush. I could probably go on and on about the sheer variety of information covered in the single-day conference; for instance, Melanie Deziel had a great speech about branded content that I'd love to dissect, Ricardo Tayar discussed how his team measured stress levels on test subjects to determine design effectiveness, and Rand Fishkin dropped a wealth of great tools on the audience that I will be making use of in the near future. But, even with all of that, the day still belonged to the machines and one thing is for sure, the machines aren't coming, they're already here. It's happening right under our eyes, and some of us haven't got a clue as to what they are, who's making them, and what it means for the future of marketing.