The Language of Marketing and Artificial Intelligence

AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to understand and make decisions based on massive amounts of data. In fact, you're probably already using AI in ways you're not even aware of, such as speech recognition when you ask Cortana for the latest news or the chatbot that you interfaced with the other day for technical support. Below I've called out some of the key AI terms for marketers, to give you a foundation for finding ways to harness the vast potential of AI. AI is great at helping brands to engage directly with consumers at their time of need.