How AI can uncover new insights and drive SEO performance

Get the most important digital marketing news each day. In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.