Beyond NLP: Operationalizing Text Analytics

This post, co-authored with my colleague Sophia Rowland, is the first of two focused on operationalizing text analytics with SAS. As businesses undergo digital transformation, a common priority is to discover new insights through harnessing text, the largest human-generated data source. SAS has been helping companies analyze their unstructured data for various industries and across a multitude of use cases for many years. Analysts tend to agree with our success as SAS was recently named a Leader in the Forrester Wave for AI-Based Text Analytics Platforms. However, as we often preach here at SAS, it's not just the modeling that's important.