eBay App Gets New 'Interests' Feature To Deliver Personalized Experience

Called Interests, the new eBay app feature is able to curate products to users based on their personal wants and needs. The Interests feature on the eBay apps works by having users answer a few questions, like "What's your style?" and "What are your favorite activities?" Answering these questions will help the app figure out what kinds of products the user will actually want to buy. Additionally, Interests will also match products based on the user's browsing patterns to deliver personalized recommendations. The company said that it is able to curate products using machine learning and algorithms.