Connected Intelligence, AI and Voice Will Transform the Media Landscape in 2019, Predicts Kantar

Kantar, the world's leading marketing insights and consulting company, released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019. The predictions report outlines 12 key trends that will transform the next year in media. "Constant innovation and change in the media landscape continues, but I think the speed of adoption of technologies like artificial intelligence will be surprising. Connected intelligence in all its forms will start to dominate the narrative, as well as new opportunities like voice," said Eric Salama, CEO, Kantar. "How we measure media and its effectiveness is evolving quickly, and the industry needs to work together so our clients can understand the impact of their investments. There has never been a more exciting time in marketing."