Data Science 101: The Rise and Shine of Machine Learning

We are living in a digital era where Customer is the king. Many businesses have capitulated to this new realm and have started interacting with customers dynamically. Today the customers are free to navigate a merchant (eCommerce) website any way they fancy. Also the merchant can display content and place offers dynamically based on how a given customer interacts with his website. To add to the complexity purchase decisions are not necessarily made on the first visit itself.