Use AI To Create A More Personalized, Profitable Customer Experience

This is where visual search comes in. With a smartphone and deep learning technologies offered by companies such as Clarifai, Google, and Fashwell, customers can take pictures of the products they're searching for and then e-commerce sites interpret the images and make product recommendations. According to a June 2017 eMarketer report, 52% of consumers have trouble finding the exact products they're seeking online, but 68% are willing to consider alternatives if their desired product cannot be found. So AI can also help consumers discover new brands.