Achieving 'magical' customer engagement in insurance

As we enter a new year, like many other industries, insurance is in the midst of a tipping point. New models, technologies, and competitive forces that rippled through the market over the years have now reached such an upsurge they are mandating change across the board. Industry experts note that 2019 will be no different, with an uptick in artificial intelligence solutions revolutionizing the way people and organizations interact with and use their data. The message is clear: transform now or be left behind. For consumers and businesses alike, new ways of interacting with insurance companies are disrupting the traditional client/broker relationship.