Apple Snatches AI Startup to Smarten Siri

Voysis uses artificial intelligence to improve a digital assistant's ability to understand a person's natural language while shopping. Apple reportedly wants it to help give Siri a boost. Apple has acquired another artificial intelligence startup, according to Bloomberg. Voysis, a Dublin-based startup, will join Apple and aim to improve Siri's ability to understand a person's natural language. It focused on shopping-related voice commands, but Voysis' technology should grow under Apple's guidance to support general inquiries as Siri integrates with other apps.