Samsung Predicts Tech Will Next Transform the Home

"We think this could be the third wave where you have programmable objects blanketing your home," said David Eun, president of Samsung NEXT, Samsung's investment group, during an interview at The Wall Street Journal's WSJ D. Live technology conference. Companies across tech have been rushing to launch products and software for the so-called smart home. Inc.'s Alexa and Alphabet Inc.'s Google Assistant have made it possible to embed artificial intelligence in everyday home devices, letting people unlock doors and dim lights with their voices. Those companies and Apple Inc. are launching smart speakers, as well. Samsung has an inherent hardware advantage in this arena because it sells an array of appliances.