Artificial Intelligence (AI) vs WordPress plugins - BrightMinded

It's no surprise that Alexa will think that, as do many articles on artificial intelligence in business. However, is that sound advice? Is it better to look at what AI is capable of and then try to implement AI into your business? Or should you identify your core business needs first, and then address them in the simplest, fastest and most cost-effective way possible? We think it is the latter, but understand it's easy to get carried away in the AI hype.