Why Mastercard's Artificial Intelligence-Based Tech to Fight Fraud Matters -- The Motley Fool

When it comes to security in their financial transactions, American consumers want it all. In Total System Services, Inc.'s 2016 U.S. Consumer Payments Study, a whopping 74% of all respondents said they would choose the credit card with the best security features over the credit card with the best rewards. Payment networks like Mastercard Inc. (NYSE:MA) have done their best to respond. In the past couple of years, Mastercard has experimented with a number of cutting-edge security initiatives. These innovations have included everything from an app that allows cardholders to take a selfie for payment authentication to a wearable band that uses the account holder's unique heartbeat as authentication.