When programmatic meets artificial intelligence... the future begins

"It is mind-boggling the amount of data our media consumption generates across all our devices. Making sense of it all becomes very difficult with a human-sized brain--you get lost in the details" Nicolas Bidon is Xaxis' global president and he's talking about the future of programmatic at Mobile World Congress in Barcelona. MWC is an apt setting for discussions on The Future. Away from these gigabytes of invention, the calm of Xaxis' networking garden is cool relief. So, how has programmatic evolved and what's next for the industry?