Dyson's new gigantic air purifier looks like a sandworm from Dune

While Dyson isn't officially at IFA 2026, Europe's biggest tech show, it's conveniently hosting its Dyson Unveiled event just down the road in Berlin. After revealing its new toothbrush in Paris, it also had no fewer than 11 more products, covering new air purifiers, robovacs, floor cleaners and haircare. The company's 2026 theme, according to chief engineer Jake Dyson, is more intelligence, whether that's computer vision, AI or machine learning. A good example is the CameraJet's sensors detecting your gumline and aiming waterjets in the right place, or Dyson's new Airsmooth hot brush that measures temperature 100 times a second to reduce hair damage. The new product range is literally dominated by the company's new HushJet Big Quiet Cool Pure air purifier.