Social artificial intelligence: intuitive or intrusive?

The world is going bonkers over artificial intelligence and for all the right reasons. AI is almost at the helm of ruling the realm of marketing technology and it is here to stay for a long time to come. At the same time, B2B marketers are exploring and harnessing every possible tool, platforms, and techniques to tap to the most imperative business aspect, that is, customer experience and engagement. Here, social media plays a meaty role! The article will focus on probing the'ifs and buts' of combining social media marketing with artificial intelligence, popularly known as "social artificial intelligence," and will shed some light on how to add intuition to this union without being intrusive.