Siri and Cortana have applied for your job: the rise of AI in Marketing

What does the rise of Artificial Intelligence (AI) mean for consumers and marketing departments? The growth of connected devices and systems is changing the nature of business and marcomms as decision-making networks develop powered by artificial intelligence. Four giants (Google, Facebook, Microsoft and Apple) are all taking significant steps to build their AI capability, either through development or by extensive acquisition of other AI companies. AI is now a significant priority for these global leaders. Google has purchased approximately 15 AI-focused businesses in the past three years alone, pushing towards a billion dollars of investment.