Formula 1 selects AWS as Official Cloud and Machine Learning Provider

Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services -- including Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to easily build and deploy machine learning models, AWS Lambda, AWS's pioneering event-driven serverless computing service, and AWS analytics services -- to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing. Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows, enhancing the viewing experience for its 500 million plus fans worldwide. Using Amazon SageMaker, Formula 1's data scientists are training deep learning models with more than 65 years of historical race data, stored in both Amazon DynamoDB and Amazon Glacier. With this information, Formula 1 can extract critical race performance statistics to make race predictions and give fans insight into the split-second decisions and strategies adopted by teams and drivers. For example, Formula 1 data scientists can predict when the window of opportunity is opening and closing for teams to pit their cars for maximum advantage, as well as determine the best timing for changing tires.