Analytics in banking: Time to realize the value McKinsey & Company

Results like these are the good news about analytics. But they are also the bad news. While many such projects generate eye-popping returns on investment, banks find it difficult to scale them up; the financial impact from even several great analytics efforts is often insignificant for the enterprise P&L. Some executives are even concluding that while analytics may be a welcome addition to certain activities, the difficulties in scaling it up mean that, at best, it will be only a sideline to the traditional businesses of financing, investments, and transactions and payments. Analytics can involve much more than just a set of discrete projects.