3 ways artificial intelligence (AI) will transform ecommerce in 2018 Smart Insights

Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by 2020 AI will be a top five investment priority for more than 20% of CIOs. Join Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver for a practical webinar on The 3 key ways to improve the customer journey. AI is currently closing the gap between detecting patterns from large data sets and predicting intent (a role traditionally reserved for human marketers and merchandizers). AI-powered technologies are replacing the manual work traditionally completed by merchandizers to make product recommendations and marketers to make ad spend decisions. For now, AI will not completely replace all human effort, but it will dramatically improve the effectiveness of ecommerce teams that use it while enhancing the experience of shoppers who purchase from AI-centered ecommerce businesses.