The Shopping Cart Abandonment Problem: How Machine Learning Can Help!

One of the biggest challenges for an ecommerce store is shopping cart abandonment. As a store owner, you have done all the work to get the customer interested, finally engaged with them for them to come to your web site or the app and only to lose them when they were ready to make a purchase. That is one of the biggest nemesis for the e-commerce store owner. The average cart abandonment rate across all the industries is north of 70%. That is even worse for Mobile users which is 85% (15% higher).