5 Things You Really Need to Know About Artificial Intelligence in Marketing

AI-driven marketing may be one of the most misunderstood technologies of our time. And with marketers of all stripes looking to outperform the competition and get results, many an exaggeration of MarTech capabilities has been uttered in the boardroom. When it comes to artificial intelligence in this brave, new world, marketers have fallen victim to marketing themselves, and it pays to know where the hype about AI-driven marketing stops and the functionality kicks in. So, before you go ahead and incorporate AI-lead platforms into your martech suite, here are five things you need to know. There are a lot of false claims out there when it comes to AI-driven marketing. So, you need to be sure that you can differentiate an intelligent CRM tool from one that is powered by AI.