3 Reasons Why It's Crucial for Brands to Introduce Machine Learning Into Their Marketing

Every so often, a story ripples through the media along the lines of "Scientists say a'smart pill' is just over the horizon to make us immediately more intelligent." While there is no telling when we will actually see such a pill, there's a metaphorical "smart pill" available to marketers now, and it comes in the form of artificial intelligence, or AI. AI is rapidly transforming the enterprise--and that includes the marketing department. According to a recent Gartner survey, 85 percent of customer interactions will be managed without a human by 2020. Essentially, AI leverages machine learning to maximize the effectiveness of marketing efforts by predicting the best next customer interaction based on what it has learned through previous interactions.