AllAnalytics - Lisa Morgan - Why Recommendation Engines Still Aren't Accurate

Recommendation engines are deeply embedded in American culture. Anyone who shops online, subscribes to a streaming media service, conducts on online search, or uses social media is encouraged to do something -- buy this, click on that, listen to this song, watch that movie. Sometimes the recommendations are accurate. For example, Google's search engine thinks I'm male. Netflix thinks I might enjoy comedies aimed at college-age men.