How fashion retailers can use AI to improve their search visibility

Exposure across product discovery channels is essential for fashion retailers. To state the obvious: if customers don't see your products when they're searching, they're probably not going to buy them. So, retailers spend millions every year trying to make sure that they're top of the pile, or at least present in the search results of whichever channels they think are most important. Unfortunately, many of them are leaving money on the table by failing to optimise the process by which products get digitised and fed into channels like Google Shopping.