Council Post: Tips On Introducing Artificial Intelligence In Your Business

There are myriad articles on artificial intelligence and its application in business. As AI continues to grow and permeate seemingly every aspect of business, it's important to cut through the noise and focus on where AI fits in your organization and how to best implement it. Through this experience, I've learned a few ways leaders can determine their own approach to AI. Broadly speaking, AI is a branch of computer science concerned with replicating human intelligence in machines. Depending on whether you run a business-to-consumer or business-to-business company, you might find some types of AI more relevant to your business than others. In B2B, AI is all about data and analysis to make better-informed decisions.