How artificial intelligence fuels revenue growth management

They have to strike a balance between maintaining top-line revenue growth and managing sustainable profit margins. The reason why the task becomes difficult is because they have to do so while managing a dynamic set of operations. Moreover, a shift in consumer preferences, advances in data & analytics, channel shifts, and pandemic-led disruptions have created new challenges for retail and CPG companies. However, in the current market scenario, they also have the opportunity to upgrade RGM, thereby creating equilibrium between growth and efficiency. They can increase the use of complex and action-oriented analytics across the product catalogue, optimize value capture approaches, use automated technology, and partner with retailers for shared value creation. Competitiveness has considerably intensified within the CPG industry.