Amazon Go Ends Checkout Lines And Shoplifting, Begins A New Era In Retail

What is the Amazon Go Store, the new retail shopping experience and why is it important? It was a cold day at Amazon headquarters on September 12th, 1997. Jeff Bezos was nervous as he submitted a new and unique patent to the USTPO called "Method and system for placing a purchase order via a communications network" [0]. This came to be known as the Amazon 1-click patent and a few years later it was licensed by Apple for their websites and later iTunes. It has defined the web experience since.