How AI and Data Are Transforming the Retail Industry - Acceleration Economy

To some extent, I feel bad for the retail industry. They seem to be hit first and hardest by the tribulations and changes our world faces: pandemics, supply chain disruptions, geopolitical conflicts, rapidly shifting consumer demands, emerging social platforms, new distribution channels, endless opportunities in digital, and so on. These challenges, combined with thin margins and complex operations, makes retail one of the toughest industries to succeed in. Some questions that are top of mind include, How can you know if the changes you're making are delivering the value you expect? How do you tie together digital and physical channels?