OnStar to use IBM artificial intelligence to market services to drivers

General Motors and IBM have partnered to bring personalized content to drivers. GM's new OnStar system, which is called OnStar Go, will incorporate IBM's Watson artificial intelligence technology in an attempt to optimize the driver's time in the vehicle. But there's a catch – targeted offers and services. Thanks to IBM, OnStar Go will learn from drivers' behaviors and provide customized offers from GM's partners, which of right now include Exxon Mobil, iHeartRadio, Glympse, Parkopedia, and Mastercard. If your GM vehicle needs fuel, for instance, OnStar Go would point you towards an Exxon Mobil gas station.