Strategic partnership positioned to drive AI in retail

A new partnership will help retailers make smarter business decisions faster. Based on a new alliance between IBM Watson and Salesforce, the companies will seamlessly connect their solutions -- a move that will enable a new level of intelligent customer engagement across sales, service, marketing, and commerce, among other operations. Specifically, the partnership will bring new insights from Watson directly into the Salesforce Einstein's Intelligent Customer Success Platform. AI will be the foundation enabling an entirely new level of intelligent customer engagement across sales, service, marketing, commerce, among other segments. The solution integration will combine deep customer insights from Salesforce Einstein with Watson's structured and unstructured data across many sources and industries including weather, healthcare, financial services and retail.