How artificial intelligence is transforming retail personalization

While we'll continue to see businesses in and out of the retail space launch with AI at the core, this approach certainly won't make sense for all retailers. Instead, established retailers can apply AI to different business units. Recently, Macy's announced its customer service unit is testing a "mobile companion" tool using AI. The tool enables shoppers to get answers based on the store that they are physically shopping in rather than having to find a sales associate. While this is a great way to leverage AI to engage with current shoppers, what about using the technology to acquire new ones?