Prudential Financial: 'Data-Smart' With AI

AI is an integral part of that second benefit in particular, and it's helping the insurance giant tap data to solve core business problems. In this interview, Huntsman offers insight into Prudential's broad initiative to transform underwriting, including how it translates digital strategy into business outcomes enabled by data science. How has the data science team participated in Prudential's digital transformation journey? Huntsman: Because underwriting is such a big part of our business, it was the first place the company looked at digitizing processes. Historically, between the life insurance application, medical exams, and statements from the customer's doctor, the underwriting process could be lengthy and painful.