Crowdsourcing platform creates insights from unstructured data

Getting useful information from unstructured data is a notoriously difficult and time consuming task, but the launch of a new intelligent crowdsourcing platform could be about to change that. The Spare5 platform uses a known community of specialists to accomplish custom micro-tasks that, filtered for quality, allow product owners to train powerful artificial intelligence models, improve their search and browse experiences, augment their directories and more. According to IDG, unstructured data is growing at the rate of 62 percent annually and by 2022, 93 percent of all data will be unstructured. The Spare5 platform applies a combination of human insights and machine learning to solve the increasingly complex problem of using unstructured data, including images, video, social media content and text messages. Among the company's first wave of customers are Avvo, Expedia, Getty Images, GoPro, and Sentient Technologies. "The old adage that a picture is worth a thousand words is true, but it's just the beginning.