Amazon Fresh opens first supermarket in Los Angeles with checkout in cart

Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon's first Fresh store is a 35,000 square foot traditional supermarket, opening in a strip mall in Woodland Hills, California, next to a See's Candy. Woodland Hills is a Los Angeles suburb in the heart of the San Fernando Valley. Customers can enter the store the traditional way, but if they want to use the cart, they need to open up their Amazon app and swipe it. Jeff Helbling, Amazon's vice-president of the Fresh Stores, says the shopping cart uses "a combination of computer vision algorithms and sensor fusion," within the cart to identify and tally up the items.