McDonald's buys AI tech company

McDonald's is buying an artificial intelligence start-up to help serve up data-driven meal choices. The technology developed by Israeli start-up Dynamic Yield can automatically change menus depending on the weather, time of day and traffic. McDonald's is reported to be paying $300m (£227m) for the tech firm. Number-plate recognition would also allow it to offer customers at drive-throughs their usual food order, McDonald's told Wired. Dynamic Yield's technology would allow AI to determine what products are promoted, for example automatically suggesting McFlurry ice cream on hot days, or telling customers which items are already proving popular at that particular restaurant that day.