How tech is enhancing fresh retailers' sustainability

Millennials are projected to soon overtake baby boomers as the largest adult population group, bringing demands for sustainability to the front of every grocery checkout aisle. Fresh retailers, or retailers in the business of providing highly perishable foods like fresh produce and meat to consumers, can strengthen sustainability efforts and combat the 1.3bn tonnes of food wasted annually with the support of artificial intelligence (AI) and machine learning (ML) solutions. AI and ML not only help fresh retailers reduce their environmental footprint through waste reduction, but the technologies allow them to respond to market conditions in real-time and offer more personalised assortments in line with the core values of their key consumers, resulting in more efficient and eco-friendly supply chains. So what does this look like in practice? Food waste is a worldwide issue.