Boosting the consumer experience with AI FinTk²

Brands are increasingly leveraging the power of artificial intelligence to make the consumer experience more relevant and to better-approximate human-to-human interactions. AI can allow companies to personalize the marketing experience while saving money for brands. Brands are using artificial intelligence to build better customer experiences and they're just getting started. IDC predicts that global spending on cognitive systems will reach $31.3 billion by 2019. Accenture found that AI could double economic growth rates by 2035 and boost labor productivity by 40%.