Trust in AI: why humans and machines are better together

Deep partnerships between humans and technology mean that machines are informing decisions we make in our daily lives already. From personalised advertising programmatically served based on the accrued understanding of what you like, to the localisation of search results, intelligent data analysis is core to our online experience today. Predictive models learn from how people interact with technology in order to suggest what action we should take next - whether it's informing stock levels, distribution plans, future product lines or multi-channel marketing strategies. And of course, there are communications services like virtual personal assistants – true evidence of humans and machines working in concert. This is the realm that is leading synergy between humans and machines creating, conversation as the new'user interface' for creating more personal computing - informing the creation of new digital experiences that interact more naturally through bots, text, voice and video.