Google won the voice assistant popularity contest at CES

CES 2018 kicked off with a major Google presence on the show's front doorstep. Nathan's already explained why the company may have decided to appear at the world's biggest tech show with such strength, but halfway through the show, I get the feeling that the gambit's paying off. Google Assistant is eroding the lead established by Amazon's Alexa, arguably the internet company's biggest voice assistant rival, and it's doing it with better devices, wider functionality... and free donuts for anyone at CES. With Google bringing its Assistant to smart displays (not to mention more TVs), it's obviously chasing Amazon's own Echo Show assistant in a major way. It's also done it with arguably better products: Lenovo's 8- and 10-inch Smart Displays offer better-looking screens and more premium (read: less janky-looking) hardware than own Amazon's debut smart display.